The Effects of Advancements in Lighting on The Theatre...

Without light, the theatre cannot exist, that much is certain. As actors, as audience members, as technical visionaries, we are only as powerful as the light we are given. The extent to which we depend upon light in performance has changed dramatically throughout history, however, as light technology developed and expanded. In the history of performance, the artistic community is constantly victim to the limits of lighting technology, and exponentially altered by breakthroughs. From the utilization of candles and natural light to isolated light and electricity, the histories of illumination and theatre are virtually inseparable, and continue to push the boundaries of live performance. Like any journey, it is necessary to begin with a†¦show more content†¦Having only heightened text and elaborate spectacles to guide them, much of the subtlety, specificity, and emotion must have been lost in translation. Additionally, indoor performances, primarily requested by courts and nob ility, specifically used candles and torches as sources of illumination. Candles were placed at the front of the stage, between the wings leading to the stage, and above both the stage in order to frame the players. Chandeliers were also hung above those in attendance, to create a sense of audience. This marks both the first appearances of footlights in the theatre and, though basic, the beginning of a formulaic structure for lighting a performance space. Issues prevailed, however – there were still no successful methods for specific lighting, unless an actor held the light themselves to illuminate their face, nor were colored lights or gobo devices available. Though lighting was making its way into the theatrical world, it was purely technical, not called upon to be inventive, create illusions or accomplish tasks at this point in time. Limited design innovations were mostly rooted in the scarce advancements made with regard to lighting technology. Where this began to change and evolve was in the early 1800s, when the gaslight was introduced into the performing arts sphere. The new technology was brought into the theatre industry by William Murdoch and later F.A. Winsor, who used the lights to replace candles in framing the stageShow MoreRelatedAustralian Theater Ruby Moon and Stolen1413 Words   |  6 PagesContemporary Australian theatre mainly focuses on the reflection of the ‘real’ Australia and communicating to the audience real and modern issues/ideas that respond to the social climate and community. Australian theatre practitioners use various performance styles, techniques and dramatic conventions to help portray their ideas to their audiences and make them feel a particular way to the ideas presented in a play. 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Marketing †Delta Faucets Free Essays

Delta Faucets – Final Project One of the most luxurious and exquisite brands in the world of faucets and bathroom fittings is Delta Faucets. The branding of Delta has been a very remarkable process – it targets the highest niche of the market with its products that have the highest finish and technological innovation. It is compelling to think how technology could be introduced in bathroom fittings and faucets. We will write a custom essay sample on Marketing – Delta Faucets or any similar topic only for you Order Now Delta faucets are embedded with technologically innovative ideas and thus are distinctive in nature from all of its competitor products. Marketing Mix Analysis Overview Established in 1954 as a home improvement and building products, Delta Faucet Company is a subsidiary of Masco Corporation. This company is one of the largest manufacturers of home fittings and building products. The company has been very innovative in the faucets business and its business philosophy has made it adopt an innovative approach to the traditional business of manufacturing home fittings. The company manufactures a wide range of home fitting products but apart from that, it has a list of patented designs and products to its credit. This includes a variety of breakthrough technologies and innovative ideas that have led to faucets being more intelligent than just ordinary home fittings. Targeted distinctively for corporate offices and exquisite homes, Delta Faucet products are not for the ordinary people. The products marketing campaign is equally exquisite and yet simple. The website of the company shows the innovative ideas that have been the reason for its success in the business and a targeted marketing strategy for corporate offices has been the key to its distinguishment from other products in the marketplace. This paper will analyze the marketing mix of Delta Faucets and dissect the different elements of its marketing strategy that have been crucial to its success. Product Delta Faucet products are home fittings and building materials that simply defy the convention. The products of Delta Faucet are value-added in that they are the result of innovation and technological embedding – Delta Faucets enabling it to be the market leader in innovative faucets and fittings patent most of these designs. The product comes in lavish packaging however, since Delta Faucet hones the â€Å"green† paradigm, the packaging is biodegradable but manages to provide the buyer an exquisite image well. Pricing Bathroom fittings and kitchen fittings that cost as much as tyre cars are the norm for Delta Faucet products. It should be remembered that Delta does not target a large population – rather it skims the top most segment of the market. It would rather be that Delta Faucets are used for corporate bathrooms than for private home fittings (Etzel, Walker, Walker Stanton, 2003). Delta Faucet prices well above its nearest competitors enabling it to reach the premiums of high pricing. Placement Delta Faucet is not short of outlets for placing its faucets. It operates in more than 53 countries using an efficient supply chain network with reduced lead-time. The company has an extensive network of distributors and retailers that sell Delta Faucets products throughout North America and Europe. The use of information systems in its supply chain network has been one of the strongest plus factors for Delta Faucet enabling it to strengthen its placement strategies (Pelyco, 2003). Promotional Mix Delta Faucet manages to market its products using a variety of strategies: in spite of being a luxury product, Delta Faucet has been able to stir its demand over the years using corporate magazine marketing as the primary tool (About Delta, 2009). A combination of viral marketing amongst the corporate world (through secretaries of executives) is the most relied upon form of promotion at Delta Faucets. It also houses exquisite showrooms and display centers for the people that are abounded by physical marketing and the â€Å"touch and feel† of things. It is perhaps this strategy that is the most consistent with Delta Faucets. Overall, Delta Faucet has been very pervasive in its marketing and promotional strategies. It has strived to make sure that it is chosen by the top-notch sector of the society by constantly dwelling on copyright technology and innovation. Delta Faucet projects itself as a brand that is for the elite; keeping this into view, it can be concluded that the price and promotional strategy of the product are well in tandem with the products image and nature (Pride Ferrell, 2007). Delta Faucet needs no revision of its marketing strategy: it only needs to broaden its horizons. Turning from an exquisite product to a luxury product high in demand amongst wider elite would be a better strategy for the company – and this is what Delta Faucets should be eyeing for in the near future in order to stand out against its competitors in this fiery era of globalization and expand its profitability. References About Delta (2009). Delta Faucet Company: Who are We? Retrieved on December 15, 2009 from: http://www. deltafaucetcompany. com/company/whoweare. html Etzel, M. J. , Walker, B. J. , Walker, S. , Stanton, W. J. (2000). Marketing. New York: McGraw-Hill Education. Pelyco (2003). Delta Faucet Company achieves continued success with Peyco Supply Chain visibility solution. Retrieved on December 15, 2009 from: http://www. pelyco. com/press_release_02_20_03. htm Pride, W. , Ferrell, O. C. (2007). Foundations of Marketing: Revised Second Edition. Boston: Houghton Mifflin. How to cite Marketing – Delta Faucets, Essay examples

Heredity Essay Research Paper Deoxyribonucleic acid and free essay sample

Heredity Essay, Research Paper Deoxyribonucleic acid and ribonucleic acid are two chemical substances involved in conveying familial information from parent to offspring. It was known early into the twentieth century that chromosomes, the familial stuff of cells, contained Deoxyribonucleic acid. In 1944, Oswald T. Avery, Colin M. MacLeod, and Maclyn McCarty concluded that Deoxyribonucleic acid was the basic familial constituent of chromosomes. Subsequently, RNA would be proven to regulate protein synthesis. ( Miller, 139 ) Deoxyribonucleic acid is the familial stuff found in most viruses and in all cellular beings. Some viruses do non hold DNA, but contain RNA alternatively. Depending on the being, most Deoxyribonucleic acid is found within a individual chromosome like bacteriums, or in several chromosomes like most other living things. ( Heath, 110 ) Deoxyribonucleic acid can besides be found outside of chromosomes. It can be found in cell cell organs such as plasmids in bacteriums, besides in chloroplasts in workss, and chondriosomes in workss and animate beings. All DNA molecules contain a set of linked units called bases. Each base is composed of three things. The first is a sugar called deoxyribose. Attached to one terminal of the sugar is a phosphate group, and at the other is one of several nitrogen-bearing bases. Deoxyribonucleic acid contains four nitrogen-bearing bases. The first two, A and G, are double-ringed purine compounds. The others, C and T, are single-ringed pyrimidine compounds. ( Miller, 141 ) Four types of Deoxyribonucleic acid bases can be formed, depending on which nitrogen-bearing base is involved. The phosphate group of each nucleotide bonds with a C from the deoxyribose. This forms what is called a polynucleotide concatenation. James D. Watson and Francis Crick proved that most DNA consists of two polynucleotide ironss that are twisted together into a spiral, organizing a dual spiral. Watson and Crick besides discovered that in a dual spiral, the coupling between bases of the two ironss is extremely specific. Adenine is ever linked to thymine by two H bonds, and G is ever linked to cytosine by three H bonds. This is known as base coupling. ( Miller, 143 ) The Deoxyribonucleic acid of an being provides two chief maps. The first map is to provide for protein synthesis, leting growing and development of the being. The 2nd map is to give all of it s posterities it s ain protein-synthesizing information by retroflexing itself and supplying each offspring with a transcript. The information within the bases of Deoxyribonucleic acid is called the familial codification. This specifies the sequence of amino acids in a protein. ( Grolier Encyclopedia, 1992 ) Deoxyribonucleic acid does non move straight in the procedure of protein synthesis because it does non go forth the karyon, so a particular ribonucleic acid is used as a courier ( messenger RNA ) . The messenger RNA carries the familial information from the Deoxyribonucleic acid in the nucleus out to the ribosomes in the cytol during written text. ( Miller, 76 ) This leads to the subject of reproduction. When Deoxyribonucleic acid replicates, the two strands of the dual spiral offprint from one another. While the strands separate, each nitrogen-bearing base on each strand attracts it s ain complement, which a s mentioned earlier, attaches with hydrogen bonds. As the bases are bonded an enzyme called Deoxyribonucleic acid polymerase combines the phosphate of one base to the deoxyribose of the opposite base. This forms a new polynucleotide concatenation. The new DNA strand corsets attached to the old one through the H bonds, and together they form a new DNA two-base hit spiral molecule. ( Heath, 119 ) ( Miller, 144-145 ) As mentioned before, Deoxyribonucleic acid molecules are involved in a procedure called protein synthesis. Without RNA, this procedure could non be completed. RNA is the familial stuff of some viruses. RNA molecules are like DNA. They have a long concatenation of supermolecules made up of bases. Each RNA base is besides made up of three basic parts. There is a sugar called ribose, and at one terminal of the sugar is the phosphate group, and at the other terminal is one of several nitrogen-bearing bases. There are four chief nitrogen-bearing bases found in RNA. There are the double-ringed purine compounds adenine and G, and there is the single-ringed pyrimidine compounds of U and C. ( Miller, 146 ) RNA reproduction is much like that of DNA s. In RNA synthesis, the molecule being copied is one of the two strands of a Deoxyribonucleic acid molecule. So, the molecule being created is different from the molecule being copied. This is known as written text. Transcription can be described as a procedure where information is transferred from Deoxyribonucleic acid to RNA. All of this must go on so that courier RNA can be created, the existent Deoxyribonucleic acid can non go forth the karyon. ( Grolier Encyclopedia, 1992 ) For written text to take topographic point, the RNA polymerase enzyme is needed foremost divide the two strands of the dual spiral, and so make an messenger RNA strand, the courier. The freshly formed messenger RNA will be a extra of one of the original two strands. This is assured through base coupling. ( Miller, 147 ) When information is given from Deoxyribonucleic acid to RNA, it comes coded. The beginning of the codification is straight related to the manner the four nitrogen-bearing bases are arranged in the Deoxyribonucleic acid. It is of import that Deoxyribonucleic acid and RNA control protein synthesis. Proteins control both the cell s motion and it s construction. Proteins besides direct production of lipoids, saccharides, and bases. Deoxyribonucleic acid and RNA do non really bring forth these proteins, but tell the cell what to do. ( Heath, 111-113 ) For a cell to construct a protein harmonizing to the DNA s petition, a messenger RNA must first make a ribosome. After this has occurred, interlingual rendition can get down to take topographic point. Ironss of amino acids are constructed harmonizing to the information which has been carried by the messenger RNA. The ribosomes are able to interpret the messenger RNA s information into a specific protein. ( Heath, 116 ) This procedure is besides dependent on another type of RNA called transportation RNA ( transfer RNA ) . Cytoplasm contains all amino acids needed for protein building. The transfer RNA must convey the correct amino acids to the messenger RNA so they can be aligned in the right order by the ribosomes. ( Heath, 116 ) For protein synthesis to get down, the two parts of a ribosome must procure itself to a messenger RNA molecule. ( Miller, 151 )