Making Cokes Brand Fizz (Coca-Colas Future Marketing)

Question: Describe about the Making Cokes Brand Fizz (Coca-Colas Future Marketing)? Answer: 1. The Coca-Cola Company has a great contribution towards the Irish country. The company provide jobs to the nine hundred and ten people (pound 15m), also contributes to the Irish raw materials, Irish services like marketing and transport. This symbolizes pound 90 m turnovers back to the Irish economy (Snowdon, 2015). 2. The product life cycle of the electronic goods 3. The above graph shows the life cycle of the different electronic goods. The above product cycle shows the different phases of electronic goods such as introduction, growth, maturity, saturation and then decline. The graph shows the sales of the product according to present time. 4. The international LUX soap company follows the generation of the concept, then to develop the product, the market analysis of the product and then the marketing o the product and finally launching the new brand product. The analysis process involves the SWOT analysis. The marketing of the new product is done by brand endorsement, advertisements, etc. 5. Positioning a new product in the market is very difficult. Coca-Cola positioned its product as the only soft drink that can give the great taste of Cola with just n one calorie. Earlier diet and low-calorie drinks were only available for women. But Coke is meant for both men and women. Also, the popular theme song is an advantage for the marketing of the product (Brownsell, 2011). 6. The company uses the qualitative and the quantitative analysis that helps the company in find out many things related to the marketing of the product to the reactions of the consumers to the various advertisements. The qualitative analysis involves the discussion about the product between 2 to 8 people for a few hours. Quantitative analysis is usually done by the management in a larger scale by using a questionnaire that is about specific questions. This way the company keeps track of new trends. 7. Coca-Cola has recently launched an advertisement for its Diet Coke brand. It looks to cheer women to embrace their impetuous side. The advertisement that is showing now a days on the television marks a measure change from the masculine model that marked in the earlier Diet Coke Break advertisements, as the massive looks to persuade women to construct positive daily experiences and to act on impulse. This particular TV advertisement, the mark dramatises a female characters moment of indecisiveness, but after the intake of the diet Coke then she gains her confidence and acts on impulse. A print ad describes cheerful stories about friendship, style and relationships. References list: Brownsell, A. (2011). Making Cokes brand fizz (Coca-Colas future marketing plans in the context of its 125th anniversary).Strategic Direction,27(10). doi:10.1108/sd.2011.05627jaa.004 Snowdon, C. (2015). Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore. W.W. Norton (2015), 432 pp. ISBN: 978-0393241129 (hb, 17.99).Economic Affairs,35(2), 320-322. doi:10.1111/ecaf.12118